Automotive Digital Marketing
Working with a digital marketing agency that specializes in the automotive aftermarket can be a game-changer for your business. By applying the right digital strategy, you can reach new leads, convert them into customers, boost sales, and grow your business.
Our Services
Get your internet marketing right and sell more parts and services by getting more online visibility, more brand recognition, more leads, more calls that convert to clients with our AI powered solutions.
AI- Employee
Lead Conversion & Automation
- Instant AI lead follow up
- Multi-channel engagement
- Personalized communication at scale
- Scheduled workflows, triggers and communicaiton
- Lead nurturing and qualification
- Lead conversion
- AI automated order management
Website
Design and Development
- Custom designed to convert
- Fast loading time
- Responsive (desktop, tablet and phone)
- On-brand messaging
- Custom integration of systems (spare parts catalogue, sales funnels etc.)
- Clear calls to action
SEO - Google Ranking
SEO - Search Engine Optimization
- Keyword & competitor research
- Pages and content for each service & city
- Google my business optimized
- Maps listing optimized
- Quality links, citations, blogging and reviews
- Reputation & reviews management
PPC - Google Ads
PPC - Pay per Click
- PPC advertising
- Ads content and customized campaigns (design + text)
- Precision audience targeting
- Proactive retargeting
- Instant visibility and results
- Optimized Landing page
- Data-driven decisions
Before we go into SEO details, let’s have a look at a typical google search result page and its elements:
Paid Google Ads also called PPC (Pay per click) – They are located at the top of the result page and are marked with the word “Ad”. In this category you can pay google to rank your business for a keyword of your choice. Even though the results appear, google will charge you only in case someone clicks on your add.
Google Maps Search Results – also called the 3 pack of Google maps. This is the section that appears right under the paid ads and its actually a free search result based on your location/proximity to the client and the area you serve. It is typically achieved through on-page SEO (keywords + city) optimization. Even though its mostly organic, there is a way to add a paid search as well.
Organic Search Results (SEO Optimized)- It displays directly under the google maps listings and are achieved through on page and off page SEO. These are non-paid organic listings that depend on how optimized and relevant your business is to the keyword typed into the search bar.
SEO or Search Engine Optimization is the process of increasing your website traffic through organic search results or non paid traffic. An SEO Optimized website that ranks on top of the Google Search Results will not only increase your visibility but will make your business more trustworthy from the customer perspective.
At MM Auto Marketing we can help you to Optimize your Website, rank on top of Google and increase organic traffic. Our main SEO focus is as follows:
- Keyword research & competitor analysis
- Pages and content for each service & city
- Business claimed online and optimized
- Maps listing optimized
- Quality links, citations, blogging and reviews
- Reputation management
- Custom designed to convert
- Fast loading time
- Responsive (desktop, tablet and phone)
- On-brand messaging
- Custom integration of systems (spare parts catalogue, sales funnels etc.)
- Clear calls to action
Fully responsive on all devices
Our website creation process
We will involve you in every step of the way while we create your perfect website that is SEO friendly, easy to navigate and designed to convert visitors to clients.
Research
Strategy session
Plan
Goals and Expectations
Content & Design
SEO & user friendly
Optimize
SEO Optimized website
Approve
Get your approval
Launch
Website is online
Automotive aftermarket advertising is different than other industries and that is because the parts and services offered are more complex than most other products. This is simply because there is a more complex way to search for those products such as brand, make, year or even OE part number, transmission type, specific engine, fitment information as well as services such as overhauls, repairs etc.
Everything from the ad copy, to the keywords need to be specifically tailored to your location, parts and services you offer.
This is why it is important that your online advertising is done by automotive experts who truly understand the ins and outs of the industry, who your customers are and how to reach them.
AI Employee at a glance
Our AI Employee, Obi, acts as a 24/7 digital assistant, transforming leads into loyal customers and messages into revenue. Specifically designed for the automotive aftermarket, Obi uses advanced conversational AI, including large language models like GPT, to engage customers in human-like conversations across multiple channels and languages. Trained on your brand’s specific information, Obi goes beyond simple Q&A, conducting outcome-oriented interactions that drive conversions. This infinitely scalable solution handles inbound calls, schedules appointments, answers customer inquiries, and performs other critical tasks autonomously, integrating seamlessly with your CRM and other business tools. Obi offers customizable scripting, voice options (including gender and accents), and personalized customer experiences, ensuring consistent brand messaging and significantly improving lead capture, conversion rates, and customer satisfaction while reducing operational costs. The best part, Obi provides a unified communications hub, managing all customer interactions—calls, texts, emails, social media messages, and reviews—in a single, intuitive dashboard. This centralized customer view provides valuable context for personalized communication and streamlines lead management.
Through our in-depth knowledge of digital marketing and the automotive industry, we are qualified to help you sell more parts and services by converting more leads into customers.
Let us help you to be “The Best Known automotive aftermarket business” in your area.
