Automotive Digital Marketing
Working with a digital marketing agency that specializes in the automotive aftermarket can be a game-changer for your business. By applying the right digital strategy, you can reach new customers, boost sales, and grow your business.
Our Services
Get your internet marketing right and sell more parts and services by getting more online visibility, more brand recognition, more leads, more calls and more profit.
Website
Design and Development
- Custom designed to convert
- Fast loading time
- Responsive (desktop, tablet and phone)
- On-brand messaging
- Custom integration of systems (spare parts catalogue, sales funnels etc.)
- Clear calls to action
Optimization
SEO - Search Engine Optimization
- Keyword research & competitor analysis
- Pages and content for each service & city
- Business claimed online and optimized
- Maps listing optimized
- Quality links, citations, blogging and reviews
- Reputation management
Paid advertisement
PPC - Pay per Click
- PPC advertising
- Ads content (design + text)
- Social Media & Google Ads
- Email marketing
- Proactive retargeting
- Reputation management
Before we go into SEO details, let’s have a look at a typical google search result page and its elements:
Paid Google Ads also called PPC (Pay per click) – They are located at the top of the result page and are marked with the word “Ad”. In this category you can pay google to rank your business for a keyword of your choice. Even though the results appear, google will charge you only in case someone clicks on your add.
Google Maps Search Results – also called the 3 pack of Google maps. This is the section that appears right under the paid ads and its actually a free search result based on your location/proximity to the client and the area you serve. It is typically achieved through on-page SEO (keywords + city) optimization. Even though its mostly organic, there is a way to add a paid search as well.
Organic Search Results (SEO Optimized)- It displays directly under the google maps listings and are achieved through on page and off page SEO. These are non-paid organic listings that depend on how optimized and relevant your business is to the keyword typed into the search bar.
SEO or Search Engine Optimization is the process of increasing your website traffic through organic search results or non paid traffic. An SEO Optimized website that ranks on top of the Google Search Results will not only increase your visibility but will make your business more trustworthy from the customer perspective.
At MM Auto Marketing we can help you to Optimize your Website, rank on top of Google and increase organic traffic. Our main SEO focus is as follows:
- Keyword research & competitor analysis
- Pages and content for each service & city
- Business claimed online and optimized
- Maps listing optimized
- Quality links, citations, blogging and reviews
- Reputation management
- Custom designed to convert
- Fast loading time
- Responsive (desktop, tablet and phone)
- On-brand messaging
- Custom integration of systems (spare parts catalogue, sales funnels etc.)
- Clear calls to action
Fully responsive on all devices
Our website creation process
We will involve you in every step of the way while we create your perfect website that is SEO friendly, easy to navigate and designed to convert visitors to clients.
Research
Strategy session
Plan
Goals and Expectations
Content & Design
SEO & user friendly
Optimize
SEO Optimized website
Approve
Get your approval
Launch
Website is online
Automotive aftermarket advertising is different than other industries and that is because the parts and services offered are more complex than most other products. This is simply because there is a more complex way to search for those products such as brand, make, year or even OE part number, transmission type, specific engine, fitment information as well as services such as overhauls, repairs etc.
Everything from the ad copy, to the keywords need to be specifically tailored to your location, parts and services you offer.
This is why it is important that your online advertising is done by automotive experts who truly understand the ins and outs of the industry, who your customers are and how to reach them.
