Have you ever looked at a product on Amazon, then repeatedly
seen this product popping up in front of you on other places afterwards like
for example on Facebook or the weather app? This is retargeting.
Retargeting is a marketing strategy used to directly advertise
to users who have visited your website or social media platform without
Statistically around 80% of your website visitors will not
contact you. Ignoring such a big chunk of potential clients is a waste. Instead
of ignoring such a big chunk of potential customers, retargeting them means
turning that around and converting them into your customers.
For example, let’s say someone visits your e-commerce website and adds a product to their cart, but then abandons the cart before completing the purchase. With retargeting, you can show that person ads for the exact product they added to their cart as they browse other websites or social media platforms.
In summary, retargeting is an effective advertising strategy that can help increase conversions, build brand awareness, and personalize your messaging to potential customers who have already shown an interest in your brand.